I make brands mean something to the world through human-centered strategy and creative ambition.

I’m a marketing and design strategist, culture geek, music nerd, and writer. With almost two decades of experience in innovation consulting, the startup world, and marketing strategy, I’ve tackled almost every brand challenge under the sun. Along the way, I’ve helped companies of all sizes and in every industry make their mark on the world.

Martin Heaton

Brand Strategy Consulting

What I believe:

Brand and experience are a continuum.

Perception of a brand is cumulative. A positive reputation is the result of doing hard things consistently well, so put thought and care into every interaction. Your customers may not thank you for it, but they will love you for it in the end.

Creative ambition is always the best investment.

Competition for attention is brutal. Whether it’s a tentpole campaign or a digital banner, if your brand has nothing relevant to say, and isn’t saying it in an honest and interesting way, you’re just making cultural landfill.

Start and end with human truth.

The technological and cultural landscape changes quickly. The things that truly matter to us as people do not. The brands that thrive get that. Build your brand on universal emotional drivers if you want to build for the long term.

Here are some of the brands I’ve had the privilege to work with recently. If you like to know more about the work that was done, let me know and I’d be happy to walk you through it.

Sound good so far? Let’s talk.